A highspeed 3+ days for highspeed inspiration

Innovation, inspiring brand concepts, and retail experiences are worth understanding more deeply. How are they structured? What needs to be considered at the outset—and in day-to-day practice? And what defines their DNA?

It is part of the curator’s DNA to design sustainable strategies that enable brands to succeed. It is part of the DNA of FH Wiener Neustadt, and especially the Wieselburg Campus, to equip students with innovative tools that help them recognize and apply exactly these insights. And together, it is in our DNA—and close to our hearts—to curate an unforgettable study trip that brings all of this to life.

We have put together 3+ inspiring days in Amsterdam. We will visit global icons and hidden gems, run joint workshop sessions, host “Ask Me Anything” discussions, and hold a pitch competition judged by renowned experts.

  • What

    Innovation Field Trip Focus Brand Strategy & Customer Experience

  • Where

    Amsterdam City, The Netherlands

  • Who?

    Curious students

MarionGrammelNeeKorherr TheEarlyBirds web - Amsterdam 2026

Marion Grammel

Curator

Marion has a degree in Business Consultancy with focus on Marketing & Sales. She has been involved in marketing since 2003 and has been working with national and international small and big players ever since. Her fields of expertise are positioning, brand development & strategy – especially for start-ups. Formerly a start-up founder, now a mentor, sparring partner, idea generator and still a start-up enthusiast as an independent consultant.

Program (status quo)

  • Preparation

    Workshop Brand Strategy

    👉 Read before Amsterdam: The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes
    (Must read for PMIM. COAF: invited, if you are curious about.)

  • Friday - October 9th

    9:30 Meet & Greet, Rebriefing project We Are Social
    12:00 Free Lunch Time
    14:00 Pitch Training with the amazing Pep Rosenfeld at Miro
    16:00 Ask-me-Anything Session with & at Miro

  • Saturday - October 10th

    10:00 Workshop „Sustainable brand experience“ with Pascale Nader at Fotolokaal De Hallen
    13:30 Lunch at Foodhallen
    15:00 Project Time

  • Sunday - October 11th

    10:00 Project time and working day – TSH Amsterdam City, Volkshotel and free to choose

  • Monday - October 12th

    9:00 Pitch Time at Canal Clubhouse – Jury Marloes Voermans, Pascale Nader, Marie Bamage (We are Social)

    13:00 Recap and sponsored Lunch (thanks FHWN Campus Wieselburg) at Canal Clubhouse

    14:00 end of field trip

    getting home

images 150x150 - Amsterdam 2026

Happysoon

2026/10/09 09:30:00