A highspeed 3+ days for highspeed inspiration

Innovation, inspiring brand concepts, and retail experiences are worth understanding more deeply. How are they structured? What needs to be considered at the outset—and in day-to-day practice? And what defines their DNA?

It is part of the curator’s DNA to design sustainable strategies that enable brands to succeed. It is part of the DNA of FH Wiener Neustadt, and especially the Wieselburg Campus, to equip students with innovative tools that help them recognize and apply exactly these insights. And together, it is in our DNA—and close to our hearts—to curate an unforgettable study trip that brings all of this to life.

We have put together 3+ inspiring days in Amsterdam. We will visit global icons and hidden gems, run joint workshop sessions, host “Ask Me Anything” discussions, and hold a pitch competition judged by renowned experts.

  • What

    Innovation Field Trip Focus Brand Strategy & Customer Experience

  • Where

    Amsterdam City, The Netherlands

  • Who?

    Curious students

MarionGrammelNeeKorherr TheEarlyBirds web - Amsterdam 2025

Marion Grammel

Curator

Marion has a degree in Business Consultancy with focus on Marketing & Sales. She has been involved in marketing since 2003 and has been working with national and international small and big players ever since. Her fields of expertise are positioning, brand development & strategy – especially for start-ups. Formerly a start-up founder, now a mentor, sparring partner, idea generator and still a start-up enthusiast as an independent consultant.

Program (status quo)

  • Preparation

    Workshop Brand Strategy

    👉 Read before Amsterdam: The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes

  • Thursday - October 9th

    9:30 Meet & Greet We Are Social
    11:30 Brand Tour with the team of Felicia Schreiner about & at TSH (Amsterdam City)
    12:30 Free Lunch Time
    14:30 Onsite Retail Tour – Tony Chocolonely, Lego, Solebox, X Bank
    17:30 Pitch Training with the amazing Pep Rosenfeld at MMousse Canal House

  • Friday - October 10th

    10:00 Workshop „Sustainable brand experience“ with Pascale Nader at Fotolokaal De Hallen
    13:30 Lunch at Foodhallen
    15:15 Ask-me-Anything Session with & at Miro
    16:30 Project Time

  • Saturday - October 11th

    10:00 Project time and working day – TSH Amsterdam City and free to choose

  • Sunday - October 12th

    9:00 Pitch Time at TSH Amsterdam City – Jury Marloes Voermans, Pascale Nader

    13:00 end of field trip

    getting home

images 150x150 - Amsterdam 2025

Happysoon

2025/10/09 09:30:00